Lance was founded in 1913 by Phillip L. Lance in Charlotte, NC. In 1916, with his wife and daughter, he began offering roasted peanuts and hand-packed peanut butter spread on crackers for customers to sample. This led to the first packaged peanut butter sandwich cracker.
Since its establishment, Lance has earned a loyal consumer demand that allows the company to continue to innovate and grow. Lance has advanced into a position as a leader in the snack food industry and continues to develop innovative products and expand its manufacturing facilities, while maintaining its foundational values. Lance is publicly traded under the LNCE symbol. With more than 5000 dedicated employees and over $900 million in annual sales, Lance, Inc. is uniquely positioned to achieve its Vision to become the premier provider of consumer-preferred, niche snack food brands and snack food solutions in North America.